The interesting thing is that Tinder gets its remaining portion of downloads from other brand keywords, especially its competitors’ such as “bumble”, “kik”, “meet me”, “hinge”, and so on. As Tinder has a strong brand presence, the majority of its downloads come from its brand name keyword, “tinder”. The complete list shows from which keywords Tinder gets most of its downloads in the App Store. The above table is from the Keyword Intelligence feature of MobileAction’s ASO Intelligence product. How Tinder gets its organic downloads Some Organic Keywords of Tinder We see a balanced distribution between two stores in terms of download numbers as the first 6 apps of the overall list managed to get in the lists of both stores.Īs Tinder got crowned on both stores, let’s take a look at some of its data to get clues about its organic and paid user acquisition strategy. Tinder is the most downloaded app in both stores, with over 5 million downloads while Bumble in the App Store and Badoo in the Play Store are following it closely. So, all lists contain apps from various categories such as Lifestyle, Social Networking, Dating, etc. The apps are sorted based on their download numbers, and the purpose of usage for these apps has been taken into consideration when assessing whether it’s a dating related app or not. The above chart shows the Top 10 Dating Apps Worldwide in January 2020 for the App Store, Google Play Store, and both stores combined.

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